What I Learn About Digital Marketing at Digital Polaris Institute
My Name Is Pankaj Kala . I graduated some time ago. I want to do some short-term courses with graduation for a good job. I saw some short-term courses online from which I came to know about digital marketing. Which is a good platform for jobs nowadays.
Any marketing that uses electronic devices can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can make many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts.
After Searching found the institute of Digital Marketing, a digital Polaris good Digital Marketing Institute. which I have been associated with for a week. In a week I have covered the following points in digital marketing.
Day 1: Overview of digital marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics.
- SEO (Search engine optimization)
- Content marketing
- Social media marketing
- Email marketing
Day 2. Post & Profile optimization for SMO
Social media optimization helps business owners, content creators, and social media marketers get the most out of their social media presence. social media optimization can involve many different techniques and tactics that vary in scope and complexity;
Post at the right time.
Optimize your links with UTNMs
Make sure your images are the right size.
Write catchy headlines and captions
Use correct and post relative hashtags.
Day 3. Instagram
Instagram is a photo and video-sharing social networking service owned by the American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers.
Day 4. All things about Facebook that every marketer so need to know
Facebook is an online social media and social networking service owned by the American company Meta Platforms. Facebook isn't new, and neither is the idea that every business needs a Facebook presence.
However, a lot has changed since Facebook first entered the marketing scene. Today, the world's largest social network can do things many of us would never have dreamed of 10 years ago: host 360- degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population. Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile but allows fans to “like'' the business, brand, celebrity, cause, or organization. Fans receive content updates from the page on their News Feed, while the business is able to raise brand awareness. Deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.
Day 5. How to optimize twitter & How to grow it
Twitter is one of the most popular social media platforms to date. More than 330 million people use it daily- whether it’s to engage in real-time conversations, stay up to date with the latest news and trends, or keep in touch with people they know.
We also put these tips to grow with Twitter followers.
Share relevant and useful content.
Post visual content.
Tweet consistently.
Interact with others.
Promote your @name everywhere you can
Tap into your existing customer base.
Run a followers campaign.
Day 6. LinkedIn
The site's goal is to enable registered members to establish and document networks of people they know and trust professionally. Linkedin is also a resource for professionals to find jobs, research companies, and get news about their industry and business connections.
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